Add Analytics and Tracking to Forms

Analytics & Tracking

Pro. Connect your own analytics or advertising tools to measure visits and completed submissions.

Add Your Tracking IDs

Open Settings > Integrations > Analytics & tracking in the form editor.
Enter your GA4 Measurement ID, GTM container ID, or Meta Pixel ID.
Choose whether to enable the Cookie consent banner in General settings, then publish.

Clear an ID to turn that provider off. The settings apply to this form only.

Events and Consent

Google Analytics: use an ID starting with G-. Completed submissions send form_submit. Requires Analytics consent when the banner is on.
Google Tag Manager: use an ID starting with GTM-. Submissions send floov_form_submit. Requires both Analytics and Marketing consent when the banner is on.
Meta Pixel: use your numeric Pixel ID. Sends PageView and Lead events. Requires Marketing consent when the banner is on.

Cookie Consent

With the banner on, optional tags wait for the required consent. Respondents can change their choice through Privacy choices. A choice is shared by forms in the same workspace on the same domain for up to 180 days. Custom domains have separate choices.

With the banner off, configured tags load immediately. You are responsible for the notices and consent your audience requires. Tags inside your own GTM container must also respect consent and withdrawal.

Floov Insights works separately and needs no tracking setup. See General Settings for the banner control.

For an already published form, you can also close this integration panel and choose Apply to live form at the top of the Integrations tab. This updates integrations and tracking without publishing other draft changes. New questions and hidden fields must be published before mapping them. See Publishing Forms.